Thursday, 16 June 2011

Corporate Identity

THE BRIEF: The task was to design a new logo for the Point Watersports Club (PWC) and the overall brand identity across it’s various platforms. The brand identity should be coherent and should represent the several clubs that will form the new “superclub”.


This brief required us to turn a lyric into a photo. I chose a song by India Arie called Pearls. I extracted the line "it hurts like brand new shoes" and turned it into a series of portraits. Different people with tears trickling down their faces, appearing the same but crying for different reasons. Because that's what pain does, it produces tears in all of us but it hurts differently.