This brief required us to design a pack to promote and sell five fresh ring doughnuts across mainstream retail outlets in South Africa (Supermarkets, Hypermarkets, convenient stores, etc). The design of your pack should enhance the appetite appeal pack and attract attention, appealing to all five senses, and ultimately enticing consumers to purchase the doughnuts. The doughnuts will be freshly baked, decorated and packed in the retail bakery and then merchandised in various convenience areas of the store. Your pack design should allow for in store packing, branding and pricing.
Targeted at kids between the ages of 5 and 12 years, this innovative rectangular cube, easy to fold pack design is intended to package Woolworths doughnuts that are 10cm in circumference, 4cm in radius and 3cm in height. Because we are proudly African, I thought to name my packaging The Big 5. The eye-catching animal faces, turn into kiddies' masks after use :-)